Program

Schedule
The Internet User Experience 2017 conference Begins Monday April 24th at 1:00pm and ends Tuesday April 25, 2017 at 5:00pm.
  • Optional Pre-conference workshops run from 8:30am to NOON on Monday April 24th.
  • The main conference begins at 1:00pm on Monday April 24th.
  • The conference reception runs from 5-6:30pm on Monday April 24th.
  • Day 2 of the conference runs from 8:30am-5:00pm on Tuesday April 25th.
  • Optional activities are planned and suggested for each evening of the conference to extend the networking well past the conference hours.

Monday, April 24 - Pre-conference Tutorial Day

8:00 am

Pre-conference Workshop Registration and Check-In

8:30 am

Workshops (8:30am – NOON)

Introduction to User Experience Research
Danielle Cooley

Design For Engagement: How to design so people take action
Susan Weinschenk, Ph.D.

Integrating Scrum and User Experience
Jason Withrow

NOON

Main Conference Registration and Check-in

Pick up your conference badge and handouts
1:00 pm

Conference Welcome and Opening Remarks

Dave Mitropoulos-Rundus
Conference Director, Internet User Experience
1:15 pm Planning for Strategic Design
Peter Morville
President, Semantic Studios
2:15 pm

Great Answer! Now What Was the Question?

Dante Murphy
Senior Director of User Experience, Epsilon
2:45 pm

Usability Testing: It Still Works

Dave Mitropoulos-Rundus
Principal, Clear Usability, LLC
Danielle Cooley
Principal, DGC Consulting, LLC
3:00 pm

Afternoon Break and Book Signing

Meet Peter Morville, get your books signed, and grab a snack
3:30 pm How Fully-Coded, Interactive Style Guides Can Ensure Consistent Design, Speed Up Development, and Ease Ongoing Site Maintenance
Brian Krenz
Senior UX Designer, Oracle
Ray Kail
Lead UX Designer, Meijer
4:00 pm

BRAND BOOM! – Using brand to dramatically improve your (or your client’s) web site & social media engagement, and increase your base of raving fans.

Kevin Lane Skarritt
Chief Peep, Flock Marketing
4:30 pm

Online Surveys: The Jan Brady of the UX Toolbox

Farris Khan
Senior Vice President: Product Director / General Manager for Ford.com
Chris Farnum
Lead User Experience Designer, Blue Cross Blue Shield of Michigan
5:00 pm

Conference Reception

Review the day with your colleagues, new-found friends, and event speakers in a relaxed atmosphere with yummy appetizers and a drink
7:00 pm

Sixth Annual IUE Pub Crawl

Join your conference colleagues on a tour of local pubs and microbreweries.

Tuesday, April 25 - Main Conference Day

8:00 am

Conference Registration and Check-In

8:30 am

Conference Day 2 Opening Remarks

Dave Mitropoulos-Rundus
Conference Director, Internet User Experience
8:40 am

Top 5 Things You Need To Know About People

Susan Weinschenk, Ph.D.
Behavioral Scientist, The Team W, Inc.
9:40 am

Less Content. More Strategy!

Danielle Cooley
Principal, DGC Consulting, LLC
10:10 am

-Morning Break-

10:30 am

Cognitive Walk-through: An Effective Alternative to Usability Testing

Danielle Cooley
Principal, DGC Consulting, LLC
Dave Mitropoulos-Rundus
Principal, Clear Usability, LLC
10:50 am

User Experience Across Various Industries: A Panel Session

Kristin Kolodge
Executive Director, Driver Interaction and Human Machine Interface (HMI), J.D. Power
Sarah Naasko
Senior Manager, Expert Services, Oracle, Inc.
Russell Branaghan, Ph.D.
Associate Professor and Department Chair, Arizona State University
Keith S. Karn, Ph.D.
Owner and Principal Consultant, Human Factors in Context, LLC
NOON

-Lunch Break-

1:00 pm

Is Ethnography Possible without Field Research? Here’s what to do if you can’t visit your target users

Stephanie Rosenbaum
CEO, TecEd, Inc.
2:00 pm

Branding: An Emotional Breakdown

Mike McGowan
Graphic Designer and Lecturer, University of Michigan
2:40 pm

Design Walk-through: An Effective Alternative to Other Usability Evaluation Methods

Dave Mitropoulos-Rundus
Principal, Clear Usability, LLC
3:00 pm

-Afternoon Break-

3:30 pm

A Little Free Milk Can Sell the Cow

Dante Murphy
Senior Director of User Experience, Epsilon
4:00 pm

The Future of Human-Technology Interaction

Guthrie Weinschenk
Lawyer and Host of HumanTech Podcast
5:00 pm

Farewell to Friends and Colleagues

Continue the learning and conversations with your colleagues, new-found friends, and event speakers in a relaxed atmosphere with an appetizer and drink.
6:00 pm The Good, the Bad, and the Ugly of Free Online Collaboration Tools
Post-conference event
Organized by the Southeastern Michigan Chapter of STC

Join a discussion of favorite (or least favorite) free online collaboration tools, such as the Google ecosystem, Slack, and Trello. Tell us why you like (or dislike) a particular tool, your experience with it, and your evaluation criteria or feature priorities.