Great Answer! Now What Was the Question?

Dante Murphy


This talk demonstrates the perils of using ‘best practices’ and trendy designs without first focusing on the actual problem you are trying to solve for the user and the client. Techniques will include timelining, influence mapping, and mental models.


About the Speaker


Dante is the Senior Director of User Experience at Epsilon. He’s a designer, strategist, researcher, mentor, skateboarder, and presenter at conferences and workshops across the globe. He has performed health-related research on four continents and his work has been published in MedAdNews. His responsibilities include ideation, design, research, methodologies, and building a world-class multi-disciplinary design practice. He’s also an adjunct professor at Philadelphia University, a father of two wonderful children, and a big fan of Hello Kitty.