A Little Free Milk Can Sell the Cow

Dante Murphy


This talk will showcase the ‘Engagement Analysis’, a lightweight framework for heuristic and competitive analysis I’ve used to hook a lot of big fish. Or cows. You get the point.


About the Speaker


Dante is the Senior Director of User Experience at Epsilon. He’s a designer, strategist, researcher, mentor, skateboarder, and presenter at conferences and workshops across the globe. He has performed health-related research on four continents and his work has been published in MedAdNews. His responsibilities include ideation, design, research, methodologies, and building a world-class multi-disciplinary design practice. He’s also an adjunct professor at Philadelphia University, a father of two wonderful children, and a big fan of Hello Kitty.