Top 5 Things You Need To Know About People

Susan Weinschenk, Ph.D.


Brain and behavioral science research is exploding with new and sometimes strange insights about how people perceive, pay attention, think, learn, and take action. We share our top 5 things you need to know about people, including new research on perception, unconscious mental processing, and what triggers our brains to make a decision. Get inspired to put brain and behavioral science into the design of your next product.