Design For Engagement: How to design so people take action

Susan Weinschenk, Ph.D.

Guthrie Weinschenk

Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.

What you’ll learn:

  • What the latest research on vision tells us about the role of peripheral vision and why it’s important to design decisions.
  • Special parts of the brain, such as the Fusiform Facial Area and what that tells us about images and photos.
  • How stories affect the brain, and how to build them into your design.
  • The 7 motivational drivers of human behavior and how to apply them to motivate people to take action.
And more!