Less Content. More Strategy

Danielle Cooley


In the world of digital content, less is more. By taking a strategic approach to content creation, maintenance, and governance, organizations can decrease costs while increasing user satisfaction and their bottom line.Q&A.


Danielle has over 15 years of experience in a multitude of user research and usability analysis methods utilized on a wide variety of applications, including hardware, Windows, web, telephone, and mobile. Her successful designs have been implemented at both large and small, public and private companies in many industries ranging from pharmaceuticals to car rental to financial services.

Active in the field, she was the conference co-director for the 2014 User Experience Professionals’ Association conference, founding Vice President of the Boston chapter of the Usability Professionals Association, and served as Panels chair and Experienced Practitioner co-chair for the 2007 and 2008 Usability Professionals’ Association Annual Conferences, respectively. She has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from the Elkin B. McCallum Graduate School of Business at Bentley University in Waltham, MA.