Chris Farnum

Lead User Experience Designer, Blue Cross Blue Shield of Michigan

Chris has been doing IA and UX design for 18+ years. He is a Lead User Experience Designer at Blue Cross Blue Shield of Michigan, doing user experience design for strategic projects within a cross functional team for the public site BCBSM.COM. Previously, Chris was on the UX team at ProQuest, where he works on agile user experience teams designing search interfaces and library workflow solutions. Before that, Chris worked at Enlighten, where he collaborated with multidisciplinary teams to create meaningful user experiences for brand sites such as TCS and Pittsburgh Paints. Chris started his career at Argus Associates after working as a reference librarian. URL: | Twitter: @crfarnum