Update on User Experience in the Automotive Industry

Dave Mitropoulos Rundus

User Experience…or Human-Machine-Interface (HMI)…or Human Factors…or Ergonomics has always had a position a significant influence in the automotive industry. Someone who has honed their career optimizing web sites and mobile apps can make the transition and feel like they are on familiar ground. Beyond that there is a groundswell of demand as vehicles add more assistive devices, transition to autonomous, and the traditional car ownership splinters to also include car-sharing and ride-sharing. Come to learn how the role of user experience is, in turn, adapting to these evolving demands.