Sarah leads a team of user experience design consultants serving the retail ecommerce industry at Oracle. She has 19 years of experience in application and web interface design focusing on information architecture and usability research. In addition to coaching and mentoring user experience and creative team members, Sarah works with clients to establish clean, simple, and positive user experiences on their sites.
Sarah’s past clients in the US and abroad include Fortune 100 clients including Apple, Intel, Microsoft, General Motors, Ford Motor, Hewlett-Packard, Humana, CVS Caremark, US Bancorp, Whirlpool, Toys “R” Us, DTE Energy, Exelon, Duke Energy, PG&E Corp, Consolidated Edison and Canon, Inc.. In her role she worked with clients to establish business and functional requirements, information architectures, information layouts, user flows, and conducted extensive informal and formal usability testing.
Sarah holds a Master’s degree in Information Science and a Bachelor’s in Music Education from the University of Michigan. She is also a Returned Peace Corps Volunteer, having served 4 years in Niger, West Africa.