Mobile Apps Versus Mobile Web: What’s The Right Choice?

Joe Hass

Several years ago Apple was telling you “there’s an app for that”. But several years have continued to show  that even if there should be, there’s more than a few ways to make an app. On top of decision makers’ obsessions, the two clear leaders emerge in the mobile world with two different worlds to play in. Updated with new data, we’ll look at key data on mobile usage, rules of thumb towards figuring out what to use for your mobile strategy, and how to make the best decision.