Discovering Human Performance, Preference and Intuitiveness in the Connected Car of Today and in the Future

Wayne Neale, Ph.D.


The technology-enabled car of today and the future presents a myriad of technology, regulatory and design challenges. While safety is a priority drivers are both demanding of technology, yet are also distracted and overwhelmed by it. The connected car now includes digital displays, dashboards, head-up displays, entertainment, device integration and communication channels of sensor technology of the surrounding environment and situation. This session will explore both research and design methods used to discover human needs, determine human performance and to design effective systems inside the car across a variety of digital platforms and applications.



Wayne Neale, Ph.D. is the founder and CEO of Kydak, an experience design company located in Phoenix, AZ. Wayne has a broad set of business, marketing, product and design management skills. Wayne is focusing on applying design thinking approaches to service design, experience design and innovation. He has experience working with both large multi-national and startup companies with brands such as SAP, Kodak, Khimetrics, GM, University of Phoenix, Mindspace and Panasonic. Wayne has been on the leading edge of design innovation since the early 90’s and has been practicing service design since 1998. Dr. Neale holds a Ph.D. in industrial and systems engineering/human-computer interaction from Virginia Tech, a masters in human-factors psychology from California State University, Northridge and a bachelors in cognitive psychology from California State University, Long Beach. Wayne has a lifelong curiosity in how the world is designed and unrelenting passion to make it a better place to live, work, learn and play.